RED ROOSTER PERFORMANCE CAMPAIGN BREAKS
Power, speed, handling, comfort, mileage, safety. Red Rooster Performance adds all that to your car and much more. The company is the first of its kind in the country, owned and driven by ex-Nutrine owner Dinesh Reddy and the technically brilliant N Leelakrishnan, one of the most revered figures in the automotive industry in India. A state-of-the-art, heavily equipped facility with a bouquet of world leading products, solutions and services, RRP caters to the average car owner, power/speed lovers and motorsports teams. The first step was to introduce the brand and what it does, ensuring that we pull it away from its famous progenitor - Red Rooster Racing, and bring the focus around to technical expertise. Confidence building and education. This first campaign of 3 ads was pushed through the top auto mags and is supported by online banners. The website was also launched, with details. The next leap of the Indian automotive market - when people get to make their cars more perfect after they buy them - is here!