EPSON'S BRAND IDENTITY IN SOUTH EAST ASIA
OpusCDM was chosen to harmonise the Epson brand identity across the South East Asian region. A visual standard and system being enabled across Singapore, Phillippines, Indonesia, Thailand, Malaysia, Vietnam and India. The need for a singular VI across the region was driven by the unclear perception consumers had about the brand. OpusCDM was engaged to create a singular visual theme, along with guidelines and restrictions for usage of every element that constitutes the world of marketing communications, especially imagery. At first, the problems in each country were analysed, and an examination of the varied communication material that was being generated. From that, a design and application system was evoled to keep in mind the desired image of the brand - contemporary, hitech, stylish and positive.